Business Promotion

by johnscotthaydon

Question by kortexmarketing: Marketing Strategy?
I am overseeing a Fort Worth TX nightclubs marketing department, I have no problem filling the house on Friday and Saturday of course, but Thursdays and Sundays are difficult. Does anyone have any suggestions for Thursdays or Sundays? There is another club in the same building that in hindering me. In the Contract clause it states that no one can serve drinks under 4 dollars if they are and alcohol vendor. Well there goes the cheap drinks idea. The venue does offer bottle service, which means you can actually purchase a bottle of liquor and basically entertain your own guest. Alot of people don’t understand the concept, that may be hindering me. Any help or suggestions with be greatly appreciated. I will offer my services to anyone with a good answer. Thank you

Best answer:

Answer by need help
is a frequency card an option? you know, they get a stamp every time they go to your clubs, but they get extra stamps on the days when you guys are slow (e.g.Thur & Sun)

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art in Amsterdam

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Question by wiqi_857: Marketing strategy?
A beverage company wants to introduce a new soft drink in the market.
You are a marketing manger in that company. A task has been assigned to
you to promote that soft drink. So what are the different ways through which the soft drink will be promoted to the customer?

What I need to know are the marketing steps for example do we have to use 4ps first or what would be the first step (just give steps dont mention mention details if not possible) thanks

Best answer:

Answer by noni
establish marketing strategy, target audience and use marketing mix (no details as u asked)

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New Marketing Strategy


Image by Intersection Consulting
1. Develop strategies based on the dynamics of online search, content marketing (brand journalism) and social media
2. Create great content that helps answer your target audience’s questions and solve their problems
3. Publish content on the web and across social media channels
4. Promote content using search engine optimization, permission based e-marketing and social media
5. Manage, maintain, review, update and archive content on an ongoing basis
6. Collect, measure and analyze marketing data to assess engagement, conversion rates, leads and sales

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